Eco Starland Group has in view at the high-end consumer groups in the Korean market 易盛集团放眼韩国市场高端消费族群


4 December 2018, Karak


Last August, Ministry of Agriculture and the China customs general administration signed an agreement on the export inspection and quarantine of frozen durians during our Prime Minister’s visit to China. This sparked a new hope for fresh durians to be exported to China from the beginning of this year, and a lot of investors were aiming at China's high-end consumption market, which then invested in the agricultural industry.


As Musang King become more famous, not only the Malaysian government, even other countries also see the golden fruit will bring high economic benefits. They have offered to collaborate, hoping that Malaysia’s durian, especially Musang King can be exported to their countries.


Mr Kim who is from South Korea, was one of the visitors. Being the person in charge of Korean health food and beauty care platform, Mr. Kim sees the huge business opportunity behind durian, and hopes to establish a cooperative relationship with Eco Starland Group to venture into Korean market and promote Malaysia’s Musang King to Korean market.


Aside from visiting the office of Eco Starland Group in Kuala Lumpur at Mid Valley to discuss cooperation matters with the senior management, Mr. Kim also paid a special visit to Karak DurioFarm and seedling farm to learn about the company's business and orchard operations.


In the seedling farm, other than knowing the grafting process of durian seedlings, Mr. Kim even tried to graft a seedling by himself. When he came to visit DurioFarm, the host came out to greet him and introduced the ecological environment and business philosophy of the durian farm in a humorous and kind way. The host answered all of Mr. Kim’s questions and two of them had a good time exchanging ideas.


Other than discussing about durian, Mr. Kim also opened durians by himself and tasted Musang King and other famous species. Mr. Kim said that the durian he tasted in Karak has a delicate and dense texture and it was very delicious.


He also mentioned that durians are very expensive in Korea, and he hoped to promote these delicious durian to Korean Market through cooperating with Eco Starland Group and target the high-end consumer groups to achieve a win-win situation.


2018年12月4日-加叻讯。


去年8月,随着农业部与中国海关总署在首相敦马哈迪访华期间签署“马中冷冻榴梿出口检验检疫合作协议书”,使我国新鲜榴梿有望从今年开始出口中国,引发许多投资者瞄准中国高端消费市场,纷纷跟进投入农产业发展。


眼见猫山王话题越炒越烈,但可不只是马来西亚政府、业者等关注,就连其他国家企业也看出黄金果将带来的高经济效益,纷纷递出橄榄枝,希望将我国榴梿,尤其是猫山王带到他们的国家销售。


来自韩国的金先生,也是其中慕名而来的访客。作为韩国健康食品暨美容护理网络平台的负责人,金先生看见榴梿背后的巨大商机,并希望和易盛集团缔结合作关系,一起开发韩国市场,将我国猫山王推广进韩国市场。


除了亲临易盛集团位于吉隆坡谷中城的办公室与高层详谈合作事宜,金先生也特别走访文冬加叻榴恋园、花果山及育苗场,了解公司业务及果园的作业情况。


在育苗场,除了知道榴梿种苗的嫁接过程,金先生还亲自取芽眼,尝试嫁接一株种苗。当来到榴恋园参观视察,农场工作人员特别出来迎接,并以幽默亲切的方式介绍榴梿园区的生态环境和倡导的经营理念。金先生听过解说后,也提出问题,互动十分热络。


除了畅谈榴梿,金先生也亲自动手开榴梿及品尝猫山王等名种榴梿,边吃边赞不绝口。金先生表示来到加叻品尝的榴梿,口感细致又绵密,简直是人间美味。


他还提到,榴梿在韩国的价格十分高昂,希望透过和易盛集团的合作,希望把这么美味的猫山王榴梿,带进韩国市场,瞄准高端消费族群,达到双赢局面