Eco Starland is planning to expand business into Chinese market 易盛集团商讨进军中国市场策略


6 November 2018, Kuala Lumpur


In Eco Starland’s overseas expansion plans of promoting the Malaysian Durian internationally, we have invited talents from various industries to join in. This includes Eco Starland Group’s strategic partner from China who arrived in the company’s office to discuss plans on expanding into the Chinese market.


China Industry-University-Research Institute Collaboration Association, Deputy Secretary-General Mr Yang Yan Chuan, who is in charge of the China Agricultural Science and Technology and Innovation Strategic Alliance immediately headed to Eco Starland Group’s head office after just arriving in Kuala Lumpur. After a briefing from our staff, Mr Yang has stated that the Musang King Durian has huge potential in the Chinese market. He then presented a report on China’s import and export situation for its domestic fruit industry. In addition, Mr. Yang also conveyed many valuable insights.


After a two-hour insightful discussion, the group had lunch and went around Mid Valley to survey the market response on locally produced durian-products. We hope that with the support of Mr Yang, Eco Starland Group will be able to penetrate the Chinese market and successfully promote Eco Starland Musang King Durian brand in China.


2018年11月6日-吉隆坡讯。

为了拓展海外市场,将马来西亚榴梿推向国际,易盛集团敬邀各界好手一起大展拳脚。其中包括来自中国的策略伙伴,也来到易盛集团位于谷中城的办公室,商讨进军中国市场的大计。

中国产学研合作促进会暨中国农业科技园创新战略联盟的杨雁川副秘书长,一抵达吉隆坡就马不停蹄来到易盛集团了解运作情况。经过专人解说之后,杨总认为猫山王在中国市场是大有可为,并整理了中国水果市场进出口贸易概况报告。他也提供了很多宝贵的意见。

双方经过两个小时的热络讨论后,一起享用午餐,并到谷中城考察榴梿制成品在我国的市场反应。希望经过杨总的加持之下,易盛集团能有效打进中国市场,敲响唐师傅猫山王在中国的名号。