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Eco Starland is planning to expand business into Chinese market 易盛集团商讨进军中国市场策略

6 November 2018, Kuala Lumpur

In Eco Starland’s overseas expansion plans of promoting the Malaysian Durian internationally, we have invited talents from various industries to join in. This includes Eco Starland Group’s strategic partner from China who arrived in the company’s office to discuss plans on expanding into the Chinese market.

China Industry-University-Research Institute Collaboration Association, Deputy Secretary-General Mr Yang Yan Chuan, who is in charge of the China Agricultural Science and Technology and Innovation Strategic Alliance immediately headed to Eco Starland Group’s head office after just arriving in Kuala Lumpur. After a briefing from our staff, Mr Yang has stated that the Musang King Durian has huge potential in the Chinese market. He then presented a report on China’s import and export situation for its domestic fruit industry. In addition, Mr. Yang also conveyed many valuable insights.

After a two-hour insightful discussion, the group had lunch and went around Mid Valley to survey the market response on locally produced durian-products. We hope that with the support of Mr Yang, Eco Starland Group will be able to penetrate the Chinese market and successfully promote Eco Starland Musang King Durian brand in China.





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